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Search Engine Marketing (SEO)

Let Us Help You Climb The Rankings

Search engine marketing is another term for ‘SEO’ or ‘search engine optimization’. Either way, it deals with the process of gradually climbing the rankings of Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is actually searching for what you’re offering.

Search engine marketing is another term for ‘SEO’ or ‘search engine optimization’. Either way, it deals with the process of gradually climbing the rankings of Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is searching for what you’re offering.

Search engine marketing offers fantastic ROI for businesses and webmasters. Once you’ve put in the groundwork, you will have built a stable foundation that will ensure excellent visibility on the SERPs (Search Engine Results Pages) which will in turn steadily drive traffic to your site for years to come.

Proven SEO Practices

At 1st Reputation, we are committed to doing things the right way. Our SEO practices have proven to get results time and again while focusing on quality content and readability.

We work with each client to provide a tailor-made strategy that works within their budget, and then we work tirelessly to execute that plan with precision. We have been providing SEO services for years now and always stay on top of the most recent updates and changes to ensure we’re right at the cutting edge.

What’s more, we offer complete transparency and communication at every step of the way. We never leave clients in the dark and ensure that you always know what we’re doing to help you get to number one.

What Is Good Search Engine Marketing?

When choosing your search engine marketing provider, it’s essential to be careful with whom you decide to work. Search engine marketing is a very exact science, and when done incorrectly, it can cause more harm than good.

The critical thing to remember is that Google wants to make sure that its users can find the kind of great content and services that they’re actively seeking. That means they want to try and remove the low-quality sites from their results and bury the webmasters and companies that use ‘spam’ techniques to climb the SERPs.

In previous years, you could reach the top of Google by simply cramming content with the same keyword over and over again and posting your link on as many sites as possible. But Google is continually improving its algorithms and always refining the way it finds the best content. If you follow these same practices today – which some SEO companies still do – then you will end up getting penalised and removed entirely from the results.

Instead, the key is to focus on delivering high-quality content to the readers, while at the same time making sure that Google can find and recognise that content for what it is. That means using LSI optimised keywords, it means building links on high-quality blogs and sites across the net, and it means creating websites highly optimised in terms of mobile compatibility and page load times. Now you know how you do search engine marketing right, which is how you build success that will last, and that is future proof against future algorithm changes.

To start your search engine marketing analysis get in touch.