ON THE BLOG

Search Engine Marketing (SEO)

Let Us Help You Climb The Rankings

Search engine marketing is another term for ‘SEO’ or ‘search engine optimization’. Either way, it deals with the process of gradually climbing the rankings of Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is actually searching for what you’re offering.

Search engine marketing is another term for ‘SEO’ or ‘search engine optimization’. Either way, it deals with the process of gradually climbing the rankings of Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is searching for what you’re offering.

Search engine marketing offers fantastic ROI for businesses and webmasters. Once you’ve put in the groundwork, you will have built a stable foundation that will ensure excellent visibility on the SERPs (Search Engine Results Pages) which will in turn steadily drive traffic to your site for years to come.

Proven SEO Practices

At 1st Reputation, we are committed to doing things the right way. Our SEO practices have proven to get results time and again while focusing on quality content and readability.

We work with each client to provide a tailor-made strategy that works within their budget, and then we work tirelessly to execute that plan with precision. We have been providing SEO services for years now and always stay on top of the most recent updates and changes to ensure we’re right at the cutting edge.

What’s more, we offer complete transparency and communication at every step of the way. We never leave clients in the dark and ensure that you always know what we’re doing to help you get to number one.

What Is Good Search Engine Marketing?

When choosing your search engine marketing provider, it’s essential to be careful with whom you decide to work. Search engine marketing is a very exact science, and when done incorrectly, it can cause more harm than good.

The critical thing to remember is that Google wants to make sure that its users can find the kind of great content and services that they’re actively seeking. That means they want to try and remove the low-quality sites from their results and bury the webmasters and companies that use ‘spam’ techniques to climb the SERPs.

In previous years, you could reach the top of Google by simply cramming content with the same keyword over and over again and posting your link on as many sites as possible. But Google is continually improving its algorithms and always refining the way it finds the best content. If you follow these same practices today – which some SEO companies still do – then you will end up getting penalised and removed entirely from the results.

Instead, the key is to focus on delivering high-quality content to the readers, while at the same time making sure that Google can find and recognise that content for what it is. That means using LSI optimised keywords, it means building links on high-quality blogs and sites across the net, and it means creating websites highly optimised in terms of mobile compatibility and page load times. Now you know how you do search engine marketing right, which is how you build success that will last, and that is future proof against future algorithm changes.

To start your search engine marketing analysis get in touch.

E-Commerce Store Design & Development

Start Your Shop and Increase Your Profits Today

Find Out How We Can Start Helping You!

An e-commerce store can potentially drive a huge amount of sales and a ton of profit for any business and is one of the most effective and scalable business models available. But in order for an e-commerce business to thrive, you need to the right store design and development.

The objective here is to gain your visitors’ trust and to utilize a layout and design that’s easy to use and highly reliable. This can make all the difference in your sales, turnover and profit and is one of the best services available for ROI.

Build Any Store Type!

At 1st Reputation, we offer a number of premium store development services at highly competitive rates. We can help you to build any kind of e-commerce store, whether you want to go with a well known platform like WooCommerce or Magento, or whether you plan on building your store from scratch.

We can help you to add features to your store too – whether you want to provide offers, a loyalty scheme or customization options. This sort of flexibility will provide you with more marketing opportunities and will ultimately drive sales to increase your profits.

At the same time, we bring with us our considerable expertise in web design and development in order to create stores that look highly professional and beautifully designed and that will inspire absolute confidence in your customers. Our stores operating faultlessly and this ensures that you can focus on marketing and product development without having to worry that your checkout might be losing you business.

What Makes Great E-Commerce Store Design?

The single most important factor is reliability and trust. If you hope to encourage sales then you need a site that reassures your customers when they’re entering their card details. If your site doesn’t look perfectly professional, then they will often simply look elsewhere.

At the same time, e-commerce store design needs to employ a layout that makes it as easy as possible for customers to make purchases. You need to ensure there are no barriers to sale, so that you can encourage impulse sales. The ‘buy with one click’ feature of Amazon is one of the biggest secrets to the company’s considerable success; if there are too many stages involved in buying then you will lose business.

But it gets more complex than that too. The right e-commerce store design should use the correct layout and organization in such a way as to encourage more sales. You can encourage more sales of an item simply by carefully choosing which item you position it next to and what color you make your ‘buy’ button. Great e-commerce store design requires an understanding of psychology then and this is something that any development company should be able to bring to the table.

To find out more about our wide range of e-commerce services or to get a free consultation and quote, just get in touch.

SMS – Text Message Marketing

Let Us Put Together A SMS Campaign Today!

SMS marketing is marketing direct to mobiles via SMS messaging. This form of marketing is highly effective and has the potential for huge returns as long as you’re using it in the right niche and are applying the right strategy.

1st Reputation takes a highly effective and proven approach to SMS marketing that will help you to reach an entirely new audience without damaging your reputation or causing frustration. We understand what makes effective SMS marketing work and we know how to ensure that your messages are received by the right audience at the right time. Our SMS marketing uses actionable content and is integrated with the rest of our marketing to ensure high conversions and to drive sales.

Advantages of SMS Marketing

SMS marketing has lots of advantages over other types of marketing and there are many ways it can be leveraged to provide great results.

One big advantage of SMS marketing is that it stands out. The simple fact of the matter is that the web is badly over-saturated with marketing messages. We are constantly bombarded by e-mails, by banner ads and by PPC which makes it that much harder for advertisers to stand out. With SMS marketing however you will stand out by reaching your audience on their mobile where they are far less used to receiving marketing messages.

Another huge advantage of SMS marketing is that it allows you to reach your audience at a specific time and even based on their location. Location-based SMS marketing goes as far as to allow businesses to message customers as they pass their stores which has a huge potential for generating sales.

With any SMS marketing though, you will be able to choose exactly when your audience see your messages – because we always have our mobiles on us. This ensures that you can approach your specific audience exactly when they’ll be most receptive to your message. No longer are you waiting for your audience to come to you – you are reaching them right in their pockets.

What Makes Great Web Design?

Maximum Impact, With Less Words

 

 

Despite its many advantages, SMS marketing also faces some unique challenges as compared with other forms of marketing. For instance, you’ll need to overcome the resistance that many customers have to receiving messages in this format. Many customers find SMS marketing frustrated when it’s not done correctly, so you need to ensure you are not abusing that audience and you need to ensure that you’re reaching out in a way that your audience will be receptive to.

Another unique challenge of SMS marketing is working with a relatively short amount of text. The objective here is to make sure that you are able to make the maximum impact on your audience with the fewest word. This means getting straight to the point, reaching the right audience, choosing the time when they’ll be most receptive and selling your value proposition.

To find out more about how our SMS marketing strategies work and to get your free quote and consultation, just get in touch.

Email Marketing

 

Let Us Implement Email Marketing For You

Ask any ‘web marketing guru’ what the most important tool available to businesses is and they will almost always rank email marketing as one of the top strategies a local business can use to increase profits.

 

 

Why eMail Marketing?

Well, for starters, email marketing has an incredibly high ROI.

That’s because it costs barely anything to collect emails or to write emails when compared to other forms of marketing while offering fantastic returns.

What’s more, email marketing is highly targeted meaning that the audience you’re reaching is going to be very engaged and much more likely to buy from you.

Email marketing allows you to reach your audience whenever you want and directly in their inbox. It’s highly personal and direct and as a result it tends to facilitate the sale of those ‘big ticket’ items much more effectively.

Still not convinced? Then consider the following statistics:

Email marketing has a ROI of 4,300%

91% of potential customers check their email daily

Most companies rank email marketing as more profitable than any other form of web marketing .

1/3rd of consumers will open emails based on the headline alone

66% of consumers over the age of 15 have bought at least one item as the direct result of an email campaign

What Makes Great Email Marketing

Convert Your Audience

All of that should demonstrate the potential power and effectiveness of email marketing. But to reap these benefits, you need to ensure you are approaching your marketing from the right angle and that means understanding the process.

The most important part of email marketing campaign is the quality of the list. It’s not enough to simply send out emails to any and all email addresses you can find – instead you need to focus on capturing the emails of people who perfectly match your target demographic. These are people who are interested in what you have to sell, who have the available funds and who read emails. Most importantly, these are people who you have already built a relationship with and who are receptive to your message.

Also crucial is the quality of the emails themselves. You need to ensure that your messages are getting opened rather than ending up in the trash, and you need to ensure that those messages are delivering value so that your future emails get opened to. Most of all, you need effective calls to action when it matters so that you can convert your audience into paying customers.

Get in touch today and we’ll discuss the process with you in more detail and provide a completely free price quote.

Social Media Marketing

Social Media Creation & Management

No business can afford to ignore social media. For the last decade social media has been one of the single most important parts of any digital marketing strategy and is only continuing to grow.

What Does Social Media Marketing Involve?

Social media marketing these days is a broad term that encompasses a number of different subjects. This isn’t just a matter of posting regular Tweets – instead companies need comprehensive social media strategies that will straddle multiple channels and that will work to effectively build followers, trust and sales.

Effective social media campaigns can potentially result in your product being seen by thousands or even millions of people. Companies can use social media to spread their message through existing social networks so that they are gaining referrals and testimonials from the friends and family that their customers trust. At the same time, the best social media campaigns can help businesses to grow trust and authority of their own by developing a real relationship with their followers that helps to position them as true thought leaders.

Crafting, Coordinating and Engaging

Here are just some of the crucial aspects involved in social media marketing:

Profile Creation: Your objective with social media marketing is to ‘be everywhere’. That means you should be on every social media channel that can work with your industry or niche. That means Facebook, Twitter, LinkedIn and Google – but it also means Instagram, Pinterest, Vine, Tumblr and others.

Regular Posting: Having a ‘dead’ social media channel is potentially worse than having no social media channel at all. If you aren’t posting regularly then this will look as though you have ‘abandoned’ your social media accounts. Worse, it may look as though you’ve closed your business entirely! To be successful on social media you need to post regularly so that you can build momentum and deliver value. Consider every single Tweet or status update as a chance to demonstrate the type of value that your brand can deliver.

Tools and Software: Posting regularly and constantly coming up with new, high quality content for your media channels is actually a challenging process. It’s for this reason that the best social media strategies will also incorporate tools for managing posts, for finding new content and for assessing progress.

Content Creation: Sharing content on social media is one of the best ways to get likes and shares. This way, social media marketing and content marketing are closely linked and the key is to understand why content gets shared so that you can develop media that has a true potential to go viral. Remember, people share content because it says something about them and because it facilitates conversation.

On-Page Integration: You also need to integrate your social media into your site itself. That means using social sharing buttons right in your content to encourage active sharing.

Your Tailored Action-Plan

At 1st Reputation we can handle every aspect of your comprehensive social media strategy. We will discuss your brand and your goals with you and create a tailored action-plan that will help you to generate likes and shares quickly and effectively.

To discuss your strategy further, contact us Today

Pay Per Click & Website Retargeting

Let Us Implement a PPC Strategy Today!

Pay per click advertising is usually the most effective and profitable form of marketing available to online businesses. The reason for this is that, as the name implies, pay per click advertising only charges you for the actual clicks that you receive. What this effectively means is that you won’t be charged for adverts that aren’t effective in getting seen or getting clicked. As a result, PPC provides you with a way to get completely free exposure as well as to generate highly targeted traffic to your website, landing page or brand.

How Does PPC Work?

The main PPC network that most businesses will use is Google AdWords. This platform allows you to advertise directly on Google’s SERPs (Search Engine Results Pages) meaning that your site will appear right at the top of the list as one of the ‘sponsored links’. This means that when your visitors see your advert, they will have actively searched for a related term rather than seeing it while they are passively searching the net. The big advantage of this is that it means your traffic is both targeted and highly receptive. In other words, they’re interested in what you’re offering and they’re also looking for it at that time. It’s also possible to use PPC advertising on specific websites using a network like Google AdSense, through Facebook using Facebook ads, or on other search engines like Bing. When you contact 1st Reputation, we will discuss these various options with you to help you identify the best networks for your specific brand and goals.  

What is Website Retargeting?

Bring Visitors Back!

Website retargeting is a strategy that can be used within a smart PPC campaign in order to bring previous visitors back to a website. To achieve this, you will store cookies on the computer of your visitors and will then be able to identify previous visitors and advertise to them again. This way you can reach out to those customers and visitors who showed an interest but didn’t quite convert. This strategy has been shown to be highly effective. What Makes Great PPC? A great PPC campaign utilize strategies like retargeting and others such as negative keywords in order to ensure that you are reaching the most highly targeted and receptive audience possible. At the same time, it uses smart ad design which ensures that the only people who click on your adverts are the people who will be interested in buying your products and services. Often this means just being up-front and honest in your ad text. If you’re selling an eBook for $20, then state the price right in your heading. That way you’ll put off anyone who isn’t interested in paying that much for an eBook – and if they don’t click, you don’t pay.

PPC is incredibly powerful and big companies will invest millions into it because it provides such huge returns. Amazon has been known to spend over a million dollars a day on AdWords, which should give you an indication of just how successful it can be.

To start your highly effective PPC campaign today and start seeing similar returns, get in touch and we’ll discuss your strategy and quote with no obligation.

Graphic Design

Leave The Hard Work To Us

We Provide Excellent Graphic Design Services

Graphic design is crucial for making your business pop visually and can make all the difference when it comes to your first impressions. Great graphic design should help you to create a consistent design language throughout your site and all your marketing materials but more importantly it should give your business a professional sheen that ensures you get taken seriously.

Take a look at the leading companies in your industry or niche. Does your logo design, your banner advertising and your site look as good as theirs? If not, then it should! There’s absolutely no reason that your design shouldn’t be competing with the very best in your category, so you need to be using the best graphic design around.

What Makes Great Graphic Design?

Great graphic design should ‘communicate, not decorate’. What that means, is that the elements on the page should each say something about your brand, about navigating your page or about your industry. Brilliant graphic design isn’t about flourishes and random lines that are there just for show – everything should have a purpose and should be there to help inform and instruct the viewer.

If your graphic design is for advertising purposes, then its objective is also to persuade. This is why graphic design requires a good understanding of psychology – what is it that will best attract attention? What do you need to include to stir a viewer’s emotion? Moreover, what do you have to do to get them to click on your adverts?

 

Good design is thoughtful too. That means that it should understand and speak to the nature of your business and to your target audience/industry. Your graphic designers should understand your business and what you’re about and should be able to express that with their great design. When you design a logo, your design company should be able to avoid clichés while perfectly expressing what it is your business does and your ethos. What’s more it should be practical so that you can use it in a range of scenarios and so it’s easy to reproduce.

At the same time, great graphic design should also be crisp, high definition and flawless. When it comes to graphic design, the devil really is in the details. In other words, while you might not notice a single pixel out of place – on an unconscious level it does stand out and it ultimately undermines the apparent quality of the site or advert you’re looking at. This is why you need to use a professional company that will work to industry standards using the best software and the best tools to create crisp and professional images.

What Sets Our Graphic Design Apart?

Eye Catching Graphic Design

If that’s the kind of graphic design you’re looking for, then look no further than 1st Reputation. We provide highly professional, thoughtful and eye-catching graphic design for your website, advertising, brand or anything else and we always exceed expectation. As we’ve discussed, great design is about understanding the audience and it’s about attention to detail – and these are things that we pride ourselves on. What’s more, we provide the most professional looking images and design for the very most affordable prices.

For more information on our excellent graphic design services, get in touch today and receive a free price quote!

Mobile Website and Design

Leave The Hard Work To Us

We Can Create The Perfect Mobile Site!

These days, more and more users are browsing the web on mobile devices instead of desktop computers. This has changed the game as far as web design goes and it’s crucial to make sure your business is keeping up.

At 1st Reputation, we provide the full range of mobile web design services and can help you to create a site that will operate perfectly on any and all types of devices.

What is Mobile Web Design?

What makes mobile web design different from other web design?

One big difference is the screen size. Mobile devices will typically have much smaller dimensions than desktop computers, meaning that the same layouts will not necessarily work as effectively.

There are two ways to get around this problem. One is by using a separate ‘mobile site’ that will work with mobile devices specifically. Another is to use responsive design, which means your site will alter dynamically to suit the display it’s being viewed on. Responsive design is by far the preferable approach and has multiple advantages over other strategies – being viewable on a much wider range of devices for instance.

Other considerations also need to be made. Will your choice of typeface work on a smaller display? Do you have too many elements resulting in a crowded look?

Mobile web design also means taking into account the practical considerations of a mobile site. Touch interfaces for example will always be different from point and click interfaces – with things like drop down menus being untenable. Other elements like Flash animations simply won’t load on mobile devices and need to be dropped entirely. Page load time optimization is always important with any website but it becomes even more crucial when a mobile user is viewing your site through their data plan.

What Makes Mobile Web Design Great

Amazing Design Sensibilities

Great mobile web design means creating responsive websites that look amazing no matter what type of display they’re being viewed on. At 1st Reputation, we specialize in developing sites that adapt naturally to different display sizes and which can be navigated using any type of input. We do all this without sacrificing any of the amazing design sensibilities that our web design is known for.

As with any web design, mobile web design needs to look crisp, modern, eye-catching and beautiful. You need to make sure that your site is professional enough to compete with the very best that your industry or niche has to offer so that you’re able to make great first impressions when your visitors first load up your site.

Our mobile web design services provide clients with access to truly professional and top-tier design at highly competitive rates. We work closely with you to ensure that your site reflects your brand, while at the same time bringing our considerable expertise to the table to ensure that your site is highly functional and optimized for search engines.

If you’d like to find out more about our mobile web design services, then get in touch for your free quote.

Stunning Website Design

Leave The Hard Work To Us

Let Us Craft The Perfect Website For You

Your website is essentially an ambassador for you and your business online. This is what will be representing you to the world and it’s up to that design to ensure that all the traffic you direct to your site comes away thinking your business is going to be the right choice for their requirements.

Or perhaps your business actually revolves around your site? Maybe you plan on monetizing a website to provide your primary source of income. Either way, the most important thing is that your website makes the perfect impression and directs your traffic to your squeeze page or checkout.

In short, businesses these days live and die by their web design. This is an incredibly important investment and one that can provide incredible ROI if you get it right.

Perfectly Functioning Beautiful Websites

At 1st Reputation we understand every aspect of great web design, development and marketing and can build your site in such a way that it will be perfect for expanding and growing your business. We create sites that work perfectly, that look beautiful and that thrive on Google.

How do you really know if a website is working? Because it will increase your traffic, your engagement and your sales. We focus on the bottom line to create websites that work for their business.

Make The Right First Impression

What Makes Great Web Design?

So what makes a great web design?

A great website needs to make the right impression as soon as you load it up. This means it should look highly professional, modern, eye catching and crisp and should feature high resolution images and an intuitive layout. At the same time, it should be effective in immediately communicating what your website is about, who it’s aimed at and what you’re selling if you’re a business. If someone lands on your page and they don’t instantly know what it is that you’re selling/providing then they will likely leave within the minute. Then they need to know where to click, how to get the information they want and what to do next. Don’t be mistaken – a minute is actually a relatively average amount of time for punters to spend on any website!

But these days, it’s not enough for a web design to simply look the part. At the same time, it needs to be designed with SEO in mind so that Google can easily search and index its pages and content. It also needs to work on all manner of different screen sizes and devices. If your site doesn’t use a responsive design for mobile, if it doesn’t have touch-friendly controls, then you are going to get penalized by Google and you’re going to lose visitors.

Your page needs to load quickly, it needs to present information in the right manner and it needs to be free from errors. This is all part and parcel of great web design and web development.

 

 

For a free quote and to find out more, get in touch and we’ll be happy to talk!